Exeter PR Campaign Success – Ataxia

Exeter PR Campaign Success

Exeter PR Campaign Success

The Exeter Branch of Ataxia UK took ataxia to the city in June, raising awareness and  funds by:

  • Hosting a medical training seminar to improve the healthcare world’s recognition of ataxia in Devon and Cornwall 
  • Splashing posters over the city buses and rail platforms of Exeter’s rail stations
  • Creating and distributing print materials for GPs and clinics across both counties
  • Holding fundraising events all month
  • Being trained by BBC’s Trevor Barnes to speak to the press, radio and on television
  • Starring in a promotional film to be distributed to the press.

Our YouGov poll in 2012 showed that only 10% of the UK population had heard of ataxia; our last city-based awareness campaign in Birmingham brought that number up from 7%. In June 2017, we did the same in Exeter to see that number rise again. And we did: holding another survey, we discovered that local awareness of ataxia rose to 41% following the campaign. 

Posters on local city buses

Engaging the public during our awareness day

At Exeter rail station

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