Ataxia UK have had the privilege to once again work with famed creative agency, TBWA\London to create a short film highlighting the ataxia condition.

The film, called ‘Unfeeling’, aims to communicate the severity of the condition by casting a mixture of those with ataxia and those without, and showing a series of unsettling images that show their bodies fragmenting. Created by TBWA\London, the film continues from the print campaign launched in 2014, that used a glitching effect to highlight the disconnect between the body and the mind that people with ataxia face. To take the message even further, the film is a manifestation of the devastating loss of connection those living with ataxia feel from their own body and senses.

Please do share the film. Awareness is everything