Supporting you Ataxia awareness Contact the press Contacting local press is a great way to make a big change in your community. Are you passionate about sharing your story with your community? Are you and your friends holding a fundraising event in town that you could promote? Or is there an Ataxia UK campaign taking place that you could support by contacting the media? We can help. We have press release templates, and guidance to offer about getting in touch with your local media to share your story. Before you do though, here's some questions you'll want to think about: The press want to highlight stories that emotionally resonate with their readers, and readers are ready to empathise with you, so make it easy for them: what kind of story are you writing? Phoenix rising from the ashes? Against all odds? Romance? Or tragedy ("we're still waiting to find a cure")? You'll need to know what angle you're happy with, before contacting the press Your audience have never heard about 'ataxia' before, let alone 'FA', 'SCA 17' or 'frataxins' - remember to avoid medical jargon to avoid alienating them. How would you answer this question to someone who's never heard of ataxia before: "ataxia: what's that?" Interested? Email us your answers to the above questions via [email protected]. Or if you want to get training in liaising with the media, why not sign up to our Ataxia Ambassadors Project?