Prudential Ride 100 The Prudential Ride 100 is a 100-mile closed road bike ride, starting in the heart of London and zig-zagging through Surrey's stunning countryside. With leg-testing climbs and a route made famous by the world’s best cyclists at the London 2012 Olympics, it's a truly spectacular event for all involved. The day will begin early on July 30th as 26,000 riders prepare to take on this magnificent route. Starting from Queen Elizabeth Olympic Park riders will head past Canary Wharf, through the City of London and Richmond Park before crossing Hampton Court Bridge and heading into the stunning Surrey countryside. After tackling Leith Hill, descending towards Dorking and zig-zagging up and down Box Hill riders will make their way back to London through Kingston and over Putney Bridge. The route then follows the Embankment, past some of London's most famous landmarks and culminates with a superb finish on The Mall. If you want to challenge yourself and take part in one of the most iconic bike rides in Britain then contact our friendly fundraising team at firstname.lastname@example.org or give us a ring on 020 7582 1444. We have 5 places available for this event and will be announcing our riders shortly after the public ballot is drawn in February.