How do we use your information? How we use your information would largely depend on why you are providing it (See What information do we collect). As an overview, we may use your information in the ways set out below: We use your personal information to give you the information, support, services, or products you ask for. We use your information to gain a full understanding of your situation so we can develop and offer you the best possible personalised services. We use your information to keep a record of your relationship with us and for internal administrative purposes (such as our accounting and records), and to let you know about changes to our services or policies. We use your personal information to look into, and respond to, complaints, legal claims or other issues. We use your personal information to claim Gift Aid on your donations. We use personal data to carry out statistical analysis and research in order to help us to understand how we are performing and how we can improve our services and meet the needs of people that require our help. We may also use your personal information for other purposes which we specifically notify you about and, where appropriate, obtain your consent. Direct Marketing We use your information to send you communications about our work and how you can help us, for example, information about our campaigns, volunteering, fundraising activities and how you can donate to us. Occasionally, we may include information from partner organisations or organisations who support us in these communications. Our forms have clear marketing preference questions and we include information on how you can say no to such marketing. We rely on your consent for marketing communications by electronic means – including text, email and social media. We rely on legitimate interests for other means of marketing including post and live calls. You can let us know if you would prefer not to receive these communications at any time by emailing [email protected] calling us on 020 7582 1444, or writing to our Data Protection Lead at: Ataxia UK, 12 Broadbent Close, London, N6 5JW. Who do we share your information with? We will not sell your details to any third parties, but in many cases we share your information with our trusted service providers who are authorised to act on our behalf, and associated organisations who work on our behalf, or whom we work with in partnership to deliver and improve services for people affected by ataxia. This includes organisations who fundraise on our behalf.