Exeter PR Campaign Success

The Exeter Branch of Ataxia UK took ataxia to the city in June, raising awareness and funds by:

Hosting a medical training seminar to improve the healthcare world's recognition of ataxia in Devon and Cornwall

Splashing posters over the city buses and rail platforms of Exeter’s rail stations

Creating and distributing print materials for GPs and clinics across both counties

Holding fundraising events all month

Being trained by BBC’s Trevor Barnes to speak to the press, radio and on television

Starring in a promotional film to be distributed to the press.

Our YouGov poll in 2012 showed that only 10% of the UK population had heard of ataxia; our last city-based awareness campaign in Birmingham brought that number up from 7%. In June 2017, we did the same in Exeter to see that number rise again. And we did: holding another survey, we discovered that local awareness of ataxia rose to 41% following the campaign.

Posters on local city buses

Engaging the public during our awareness day

At Exeter rail station

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